Meetings

Putting Your Websites Into Hyperdrive
With Google Optimizer and Google Analytics

Pete DuMelle

Tuesday February 22nd 2011 at 7:00pm
Wheaton, Illinois Institute of Technology - Rice Campus, Room 103

Abstract

Google Optimizer and Google Analytics are web tools that can be used to improve website visibility, traffic and search result optimization. They provide insight into website traffic and the means of testing content. A/B testing can be performed on different content to find out which provides the most optimal results. Reports can be generated which show what works the best.

This talk will provide an overview of how these tools can be used for website optimization and tracking to better direct web traffic to websites. Included will be details on how java code can be added to web pages to tie them directly into these tools. Please feel free to bring questions to the Q & A section.

Bio

Pete DuMelle is owner of PD Design Inc, a consulting company that works with it's clients to optimize their websites for better revenue, traffic and effectiveness. Mr DuMelle has a BSEET from ITT, an MBA from the University of Phoenix and all but dissertation for his DBA from Argosy University Schaumburg. He has held various IT / Engineering positions before starting his own company, PD Design Inc http://www.pddesigninc.com. He is an avid speaker, providing presentations to other professional groups and clubs in the area. He is also very busy with unique projects of his own presently working on a project using Arduino, an open source electronics prototyping platform.

Getting to the meeting

The next general meeting of UniForum Chicago will be: 

        IIT Rice Campus
        Room 103
        201 East Loop Road
        Wheaton, IL 60187-8489
Directions to IIT - Rice Campus in Wheaton
The 19-acre campus is located just northeast of the intersection of Naperville and Butterfield roads in sou th Wheaton's Danada development. The campus is three miles west of the Butterfield Road interchange of the N orth-South Tollway (I-355) and two miles north of the Naperville Road interchange of the East-West Tollway ( I-88).

From the North or South: From I-355 (North-South Tollway), exit westbound at Rt.56/Butterfield Road and proceed west 3 1/2 miles on B utterfield Road to East Loop Road. Turn right onto East Loop Road (Phillip's 66 Gas Station on the corner); the campus will be on your right about a block north of Butterfield Road, behind Cozymel's and the new Chick-fil-A. Park in the Student parking lot behind the building. Room 103 is the first room inside the north enterance.

From the I-294 (Tri-State Tollway), take the I-88 (East-West Tollway) westbound and follow directions "From the East or West" below.

From the East or West: From I-88 (East-West Tollway), take the Naperville Road exit. At the traffic light, turn left onto Naperville Road and continue north for 1\275 miles to Rt. 56/Butterfield Road. Turn right onto Rt. 56/Butterfield Road and proceed 1/4 mile to the first traffic light (East Loop Road). Turn left on to East Loop Road, ( Phillip's 66 Gas station on the corner); the campus will be on your right about a block north of Butterfield Road, behind Cozymel's. Park in the Student parking lot behind the building.

Room 103 is the first room inside the north enterance.

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